
Rohtak Standard Time
For the legend whose 10:20 somehow lasts until 5:20. Attendance is a suggestion; nap time is sacred.

Hickey is a brand born of passionate college students — crafted for the jokes, little moments, and people that make campus feel like yours.
SCROLLTiny campus legends, now with a keyring. Pick your favourite, add a little personality to your bag, and let the inside joke travel.

For the legend whose 10:20 somehow lasts until 5:20. Attendance is a suggestion; nap time is sacred.

Patient. Disciplined. Ambitious. A tiny reminder of your best self, even during week twelve.

A talisman for 11:59 p.m. submissions, brave button clicks, and portals that load on the first try.

A little sparkle, a little hand gesture, and absolutely no missed details. The group chat knows.

For the caffeine-fuelled bestie with main-character energy and a very specific drink order.

For the roommate who says “I can cook” and then opens three delivery apps for inspiration.

A pocket-sized salute to attendance strategy, loyal friends, and the art of being “on the way.”

For your bag, your keys, and the friend who has never once entered a room quietly.

Your very own campus getaway, featuring suspiciously familiar buildings and premium daydream fuel.

For the unbothered icon with 18 tabs open and a very calm “it’s fine” ready to go.

Two tiny ocean daydreams on one ring. Keep one, gift one, or let your backpack have both besties.

A campus tour sponsored by CAT, QA, DILR, and one professional nap enthusiast.

For the friend who says “one more cuddle” and turns it into an all-day appointment.
A few things you might be wondering. Or not. We're answering anyway.
A brand for things that don't need to be serious. We make keychains, and other stuff that we will roll out soon, that give your keys a little more personality. Your keys deserve a lore too.
Pitch a new inside joke, tell us what’s on your mind, or dream up a tiny legend made just for you.