Wear your humour.
Belong out loud.

Hickey is a brand born of passionate college students — crafted for the jokes, little moments, and people that make campus feel like yours.

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THE TREASURY

Little things.
Big inside jokes.

Tiny campus legends, now with a keyring. Pick your favourite, add a little personality to your bag, and let the inside joke travel.

Rohtak Standard Time round acrylic keychain with silver chain and ring

Rohtak Standard Time

For the legend whose 10:20 somehow lasts until 5:20. Attendance is a suggestion; nap time is sacred.

₹299· each
P.D.A. campus badge acrylic keychain attached to a backpack

P.D.A. (Please Don’t Ask)

Patient. Disciplined. Ambitious. A tiny reminder of your best self, even during week twelve.

₹299· each
ATP Just Put Submit acrylic keychain beside a laptop

Just Put It In

A talisman for 11:59 p.m. submissions, brave button clicks, and portals that load on the first try.

₹299· each
Clock It illustrated acrylic keychain attached to a purple tote

Clock It!

A little sparkle, a little hand gesture, and absolutely no missed details. The group chat knows.

₹299· each
Diet Coke Paglu illustrated acrylic keychain on a red studio display

Diet Coke Paglu Club

For the caffeine-fuelled bestie with main-character energy and a very specific drink order.

₹299· each
Cooks round acrylic keychain on a warm wooden tabletop

Cooks Club

For the roommate who says “I can cook” and then opens three delivery apps for inspiration.

₹299· each
Proxy Mat Laga acrylic keychain attached to a navy backpack

Proxy Mat Laga!

A pocket-sized salute to attendance strategy, loyal friends, and the art of being “on the way.”

₹299· each
Baddie illustrated acrylic keychain on a pink studio surface

Baddie Business

For your bag, your keys, and the friend who has never once entered a room quietly.

₹299· each
Kathor Land campus acrylic keychain attached to a blue backpack

Kathor Land

Your very own campus getaway, featuring suspiciously familiar buildings and premium daydream fuel.

₹299· each
Nonchalant illustrated acrylic keychain attached to a dark bag

Nonchalant Energy

For the unbothered icon with 18 tabs open and a very calm “it’s fine” ready to go.

₹299· each
Matching pairTwo matching underwater portrait acrylic charms on one silver key ring

Underwater Besties

Two tiny ocean daydreams on one ring. Keep one, gift one, or let your backpack have both besties.

₹499· each
Cat-Whore Campus Nap acrylic keychain attached to a pink backpack

Cat-Whore Campus Nap

A campus tour sponsored by CAT, QA, DILR, and one professional nap enthusiast.

₹299· each
Clinger Cat Club acrylic keychain on a warm cream studio surface

Clinger Cat Club

For the friend who says “one more cuddle” and turns it into an all-day appointment.

₹299· each
THE HICKEY HELP DESK · NO BORING ANSWERS

Questions you
definitely have.

A few things you might be wondering. Or not. We're answering anyway.

QUESTION01/09on the dashboard
NOW READING · QUESTION 01

Okay, but what even is Hickey?

A lifestyle brand for people who think life is too serious and their stuff shouldn't be. We make things that let you express yourself without having to explain yourself. From accessories and stickers to T-shirts, caps, and a lot more, we're here to give your everyday a little more personality. Your stuff deserves lore too.

YOUR TURN TO CREATE

Got a thought? Send it over.

Pitch a new inside joke, tell us what’s on your mind, or dream up a tiny legend made just for you.

For a highly personalized design made in a small production run.